Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage
Product Description
We—the users turned creators and distributors of content—are TIME’s Person of theYear 2006, and AdAge’s Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, what’s really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the… More >>
Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage


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Although Bruns does a good job of covering the topic of social media in the current world’s context, the book is overwritten and boring. Further, Bruns’ need to use his own terminology in the book is cumbersome, as the intent often seems to make his new words more mainstream, rather than actually getting his message across.
If this book had not been required reading for a graduate course, I would have stopped reading after about 50 pages.
Rating: 3 / 5
I read this book as part of my graduate studies in communication at the University of Utah. I stumbled upon the author, but when I read this book, I knew I was on to something.
Bruns covers a lot of ground in this book, providing a good overview of the current state of online information production. The book focuses on collaborative information production and how this is disrupting “industrial” forms of content creation. Anyone familiar with Bruns’ previous book, “Gatewatching,” will find this book to be an excellent extension of that work.
Bruns’ key discussion in “Blogs, Wikipedia, Second Life, and Beyond” is how the audience has moved from users to “produsers,” a term he coined. Scholars and general observers alike will find his analysis helpful and well written. Most of the book is composed of insightful case studies. It’s definitely worth a look.
Rating: 5 / 5
Very good journey and experience!
thanks shayne