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Product Description
List of Boxes vii
Foreword ix
Executive Summary 1
Introduction 7
PART 1: From information control to engagement: Winning in the new media battlespace 15
1.1 What “information engagement” means 16
PART 2: Leveraging and countering new media: Six requirements (SAMMMS) 21
2.1 Speed: First past the post sticks 21
2.2 Authorities powered down: Agility requires it 25
2.3 Message: Specific, consistent, persistent 28
2.4 Media: If you aren