July 24, 2010 | Posted by admin
Product DescriptionTeach learners how to adapt writing skills to today’s technology while maintaining effective communication. Especially useful is the ‘Getting Started’ sections provided for blogs, wikis, and podcasts and how to use these emerging modes of communication as effective tools in the classroom. This book outlines current trends in electronic media [...]
Categories: Books | 
Tags: Blogs, Classroom, Electronic, Media, Podcasts, Wikis | 
No Comments »
July 23, 2010 | Posted by admin
Product DescriptionThe Internet has not only changed the sheer vastness of services and products available to consumers, but it’s significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time–and at a [...]
Categories: Books | Tags: Blogs, Digital, DollarsIncludes, Guerrilla, Hundreds, Maximum, Media, Minimum, Podcasts, Publicity, Sales, SureFire, Tactics, Training | 4 Comments »
July 15, 2010 | Posted by admin
Product DescriptionList of Boxes viiForeword ixExecutive Summary 1Introduction 7PART 1: From information control to engagement: Winning in the new media battlespace 151.1 What “information engagement” means 16PART 2: Leveraging and countering new media: Six requirements (SAMMMS) 212.1 Speed: First past the post sticks 212.2 Authorities powered down: Agility requires it 252.3 Message: Specific, consistent, persistent [...]
Categories: Books | Tags: BlogsNew, Bullets, Media, warfighter | No Comments »
July 11, 2010 | Posted by admin
Product Description‘The Blog Ahead’ is a concise, yet hard hitting analysis of the Internet from someone who has lived it, including the authors most recent, though still nascent, participation this new phenomenon. “Old world” examples of communication history and philosophy versus the author’s own technology driven career at a unique time of growth in [...]
Categories: Books | Tags: Ahead, Balance, Blog, CitizenGenerated, Communications, Media, Radically, Tilting | 2 Comments »
May 15, 2010 | Posted by admin
Product DescriptionIn 2008, while America witnessed one of our nation’s most exciting general elections, the American news media was launching its own political campaign-one that injected spin and bias, in its most toxic form, into the delivery of almost every story related to the presidential elections. Mark Anderson has spent fifteen years [...]
Categories: Books | Tags: Become, Blog, Bound, Conveyance, Force, Information, Latest, Machine, Media, Political, Reckoned, TankA, Toxic, Used | No Comments »
May 8, 2010 | Posted by admin
Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture
Categories: Books | Tags: Blog, business, Changing, Culture, Media, Newest, Politics, Revolution | 6 Comments »
May 5, 2010 | Posted by admin
Product DescriptionMedieval Studies and New Media presents all of the most memorable posts of the medievalist internet phenomenon “Geoffrey Chaucer Hath a Blog,” newly revised and updated, along with essays on the genesis of the blog itself, the role of internet blogs in medieval scholarship, and the unique pleasures of studying a time period full [...]
Categories: Books | Tags: Blog, Chaucer, Geoffrey, Hath, Media, Medieval, Studies | No Comments »
April 17, 2010 | Posted by admin
ISBN13: 9781906465704
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionAnyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing’s for [...]
Categories: Books | Tags: Blog, business, Link, Media, post, Social, success, This, Tweet | 1 Comment »
March 30, 2010 | Posted by admin
ISBN13: 9780470379288
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionFor marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind [...]
Categories: Books | Tags: Blogs, Buyers, Directly, Marketing, Media, News, Online, podcasting, Reach, Releases, Rules, Viral | 5 Comments »
March 29, 2010 | Posted by admin
ISBN13: 9780470499313
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionStop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now [...]
Categories: Books | Tags: Blogs, Found, Google, Inbound, Marketing, Media, Social, Using | 6 Comments »
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